The Hound Lab
Crafted with care, The Hound Lab only produce small-batch formulations, bottled and packed from a family farm in the Byron Hinterland. A natural, vegan-friendly and cruelty-free collection of dog care products.
The design was centred around the idea of a sophisticated design system, an editorial style typography and grid systems take the forefront. A text-heavy design approach was created to showcase the scientific nature of the brand and overall brand transparency.
Visual Identity, Packaging
2020
1. Logo
2. Packaging
3. Packaging
4. Branding