David Jones Home

Working with the Oracle Fox team, Jones Magazine asked us to creatively direct their Autumn Winter fashion film to create hype and awareness of the David Jones AW 20 offerings.

The challenge was to create a unique fashion film and series of vignettes to be featured in their print magazine that creates hype and a point of difference, additionally taking consumers through David Jones’s home and fashion AW20 season offerings.
We saw the campaign as an opportunity to highlight how everyday home items can be reinterpreted for alternative use. We decided to shake things up and offer a quirky and off-center take on how to style your home. 

The campaign consisted of a short film, stills, and a series of vignettes that felt interesting and warm. I worked closely with creative director Amanda Shadforth to define our creative intentions and ensure this was captured on the day and throughout post-production.